During a September 2020 survey carried out among adults in the United Kingdom, respondents were asked about how they react to out-of-home advertising. It was found that 31 percent of survey participants were likely to buy the advertised products online, compared to 27 percent who said the same before the coronavirus outbreak. What is more, in the September 2020 survey, 24 percent of respondents said they were likely to go in-store after seeing an OOH ad - two percent less than in the pre-Covid survey.
Share of adults responding to out-of-home advertising in the United Kingdom (UK) as of September 2020, by response type
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Posterscope. (October 14, 2020). Share of adults responding to out-of-home advertising in the United Kingdom (UK) as of September 2020, by response type [Graph]. In Statista. Retrieved January 22, 2022, from https://www.statista.com/statistics/1129840/response-to-ooh-ads-uk/
Posterscope. "Share of adults responding to out-of-home advertising in the United Kingdom (UK) as of September 2020, by response type." Chart. October 14, 2020. Statista. Accessed January 22, 2022. https://www.statista.com/statistics/1129840/response-to-ooh-ads-uk/
Posterscope. (2020). Share of adults responding to out-of-home advertising in the United Kingdom (UK) as of September 2020, by response type. Statista. Statista Inc.. Accessed: January 22, 2022. https://www.statista.com/statistics/1129840/response-to-ooh-ads-uk/
Posterscope. "Share of Adults Responding to Out-of-home Advertising in The United Kingdom (Uk) as of September 2020, by Response Type." Statista, Statista Inc., 14 Oct 2020, https://www.statista.com/statistics/1129840/response-to-ooh-ads-uk/
Posterscope, Share of adults responding to out-of-home advertising in the United Kingdom (UK) as of September 2020, by response type Statista, https://www.statista.com/statistics/1129840/response-to-ooh-ads-uk/ (last visited January 22, 2022)
