Response of UK adults to OOH ads 2020, by type
During a September 2020 survey carried out among adults in the United Kingdom, respondents were asked about how they react to out-of-home advertising. It was found that 31 percent of survey participants were likely to buy the advertised products online, compared to 27 percent who said the same before the coronavirus outbreak. What is more, in the September 2020 survey, 24 percent of respondents said they were likely to go in-store after seeing an OOH ad - two percent less than in the pre-Covid survey.
