During a September 2020 survey carried out among adults in the United Kingdom, respondents were asked about how they react to out-of-home advertising. It was found that 31 percent of survey participants were likely to buy the advertised products online, compared to 27 percent who said the same before the coronavirus outbreak. What is more, in the September 2020 survey, 24 percent of respondents said they were likely to go in-store after seeing an OOH ad - two percent less than in the pre-Covid survey.
Share of adults responding to out-of-home advertising in the United Kingdom (UK) as of September 2020, by response type
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Statistics on Out-of-home advertising in the United Kingdom (UK)
Overview
5
- Premium Statistic Outdoor ad spending worldwide from 2000-2024, by region
- Premium Statistic Advertising spending in Western Europe 2017-2024, by medium
- Premium Statistic Outdoor advertising spending in Western Europe 2000-2024
- Premium Statistic Revenue of outdoor advertising companies worldwide 2021
- Premium Statistic Market cap of leading OOH companies in Europe 2021
UK market
6
- Premium Statistic Advertising revenue in the United Kingdom (UK) 2014-2027, by media
- Premium Statistic Advertising spending growth in the UK 2018-2022
- Premium Statistic OOH advertising spending in the United Kingdom (UK) 2011-2021
- Premium Statistic Outdoor advertising revenue in the United Kingdom (UK) 2005-2021, by environment
- Premium Statistic OOH advertising spending growth in the United Kingdom (UK) 2017-2023
- Premium Statistic Out-of-home advertising average inflation in the United Kingdom (UK) 2014-2022
DOOH
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- Premium Statistic Digital outdoor advertising revenue in the UK 2011-2020, by environment
- Premium Statistic Digital outdoor advertising revenue in the United Kingdom (UK) Q1 2011-Q2 2020
- Premium Statistic DOOH ad spending growth in the UK 2018-2023
- Premium Statistic Digital share of OOH advertising revenue in the UK 2011-2021
- Premium Statistic DOOH advertising adoption in the UK 2021
- Premium Statistic Programmatic DOOH advertising benefits in the UK 2021
- Premium Statistic Digital out-of-home (DOOH) screens in Great Britain in 2020
Audience and exposure
7
- Premium Statistic Time needed for commute in Great Britain, by transportation 2020
- Premium Statistic Change in number of commuting trips since arrival of COVID-19 in the U.K. 2020
- Premium Statistic Retail footfall year-on-year change in the UK December 2021, by location
- Premium Statistic OOH audience exposure growth predictions in the UK 2021, by location
- Premium Statistic Consumer trust in advertising in the UK 2022, by media
- Premium Statistic Response of UK adults to OOH ads 2020, by audience type
- Premium Statistic Response of UK adults to OOH ads 2020, by type
Further related statistics
17
- Peru: leading streets in Lima 2017, by OOH ads
- Roadside advertising impacts during COVID-19 in the UK 2020, by city
- Ströer SE revenue 2006-2021
- Best-known OOH providers among media professionals in the Netherlands 2017
- South Korea: OOH ad revenue format shares 2016-2022
- Share of heavy OOH advertising viewers in the U.S. 2019, by age
- Value of OOH advertising sales in Poland 2019-2022, by type
- Entertainment and leisure brands' ad expenditure share in China H1 2019, by medium
- Brazil: OOH advertising reach 2018, by format
- Business and service brands' ad expenditure share in China H1 2019, by medium
- Lamar Advertising billboard revenue 2021, by industry
- Brazil: OOH advertising reach 2018, by city
- Pharmaceutical brands' ad expenditure share in China H1 2019, by medium
- Market shares of OOH waiting area advertisers in the Netherlands 2016
- Advertising spending in the out-of-home market in Austria in 2021, by segment
- China: post-purchase online activities 2015
- Canada: online use during purchase process 2015
Further Content: You might find this interesting as well
Statistics
- Peru: leading streets in Lima 2017, by OOH ads
- Roadside advertising impacts during COVID-19 in the UK 2020, by city
- Ströer SE revenue 2006-2021
- Best-known OOH providers among media professionals in the Netherlands 2017
- South Korea: OOH ad revenue format shares 2016-2022
- Share of heavy OOH advertising viewers in the U.S. 2019, by age
- Value of OOH advertising sales in Poland 2019-2022, by type
- Entertainment and leisure brands' ad expenditure share in China H1 2019, by medium
- Brazil: OOH advertising reach 2018, by format
- Business and service brands' ad expenditure share in China H1 2019, by medium
- Lamar Advertising billboard revenue 2021, by industry
- Brazil: OOH advertising reach 2018, by city
- Pharmaceutical brands' ad expenditure share in China H1 2019, by medium
- Market shares of OOH waiting area advertisers in the Netherlands 2016
- Advertising spending in the out-of-home market in Austria in 2021, by segment
- China: post-purchase online activities 2015
- Canada: online use during purchase process 2015
Posterscope. (October 14, 2020). Share of adults responding to out-of-home advertising in the United Kingdom (UK) as of September 2020, by response type [Graph]. In Statista. Retrieved February 06, 2023, from https://www.statista.com/statistics/1129840/response-to-ooh-ads-uk/
Posterscope. "Share of adults responding to out-of-home advertising in the United Kingdom (UK) as of September 2020, by response type." Chart. October 14, 2020. Statista. Accessed February 06, 2023. https://www.statista.com/statistics/1129840/response-to-ooh-ads-uk/
Posterscope. (2020). Share of adults responding to out-of-home advertising in the United Kingdom (UK) as of September 2020, by response type. Statista. Statista Inc.. Accessed: February 06, 2023. https://www.statista.com/statistics/1129840/response-to-ooh-ads-uk/
Posterscope. "Share of Adults Responding to Out-of-home Advertising in The United Kingdom (Uk) as of September 2020, by Response Type." Statista, Statista Inc., 14 Oct 2020, https://www.statista.com/statistics/1129840/response-to-ooh-ads-uk/
Posterscope, Share of adults responding to out-of-home advertising in the United Kingdom (UK) as of September 2020, by response type Statista, https://www.statista.com/statistics/1129840/response-to-ooh-ads-uk/ (last visited February 06, 2023)
Share of adults responding to out-of-home advertising in the United Kingdom (UK) as of September 2020, by response type [Graph], Posterscope, October 14, 2020. [Online]. Available: https://www.statista.com/statistics/1129840/response-to-ooh-ads-uk/