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Daily time spent on social media by U.S. active-duty military members 2020

A January to February 2020 survey of military consumers in the United States revealed that active-duty military members consumed more media than the general population. U.S. active-duty military members spent an average of 9 hours daily on Instagram. In comparison, the general population spent only 6.2 hours per day on the image-sharing social platform. Additionally, U.S. military consumers spent an average of 2 hours more on Facebook per day than the general population.

Average number of hours per day spent on select social media platforms by active-duty military members in the United States as of February 2020

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Release date

June 2020


United States

Survey time period

January 27 to February 17, 2020

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