A January to February 2020 survey of military consumers in the United States revealed that active-duty military members consumed more media than the general population. U.S. active-duty military members spent an average of 9 hours daily on Instagram. In comparison, the general population spent only 6.2 hours per day on the image-sharing social platform. Additionally, U.S. military consumers spent an average of 2 hours more on Facebook per day than the general population.
Average number of hours per day spent on select social media platforms by active-duty military members in the United States as of February 2020
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Morning Consult. (June 25, 2020). Average number of hours per day spent on select social media platforms by active-duty military members in the United States as of February 2020 [Graph]. In Statista. Retrieved May 29, 2022, from https://www.statista.com/statistics/1130021/hours-spent-social-media-us-active-duty-military-members/
Morning Consult. "Average number of hours per day spent on select social media platforms by active-duty military members in the United States as of February 2020." Chart. June 25, 2020. Statista. Accessed May 29, 2022. https://www.statista.com/statistics/1130021/hours-spent-social-media-us-active-duty-military-members/
Morning Consult. (2020). Average number of hours per day spent on select social media platforms by active-duty military members in the United States as of February 2020. Statista. Statista Inc.. Accessed: May 29, 2022. https://www.statista.com/statistics/1130021/hours-spent-social-media-us-active-duty-military-members/
Morning Consult. "Average Number of Hours per Day Spent on Select Social Media Platforms by Active-duty Military Members in The United States as of February 2020." Statista, Statista Inc., 25 Jun 2020, https://www.statista.com/statistics/1130021/hours-spent-social-media-us-active-duty-military-members/
Morning Consult, Average number of hours per day spent on select social media platforms by active-duty military members in the United States as of February 2020 Statista, https://www.statista.com/statistics/1130021/hours-spent-social-media-us-active-duty-military-members/ (last visited May 29, 2022)
