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Baby boomers: Main grocery store used in Great Britain 2014

Published by Statista Research Department, Jul 17, 2014
This statistic shows the grocery stores Baby Boomer generations (aged 48 to 60) prefer to use for their main (or 'big') grocery shop in Great Britain in 2014. Of survey respondents, 16 percent chose Asda as their main store.

Where do you do your big shop/main shop?

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Release date

July 2014

Region

United Kingdom (Great Britain)

Survey time period

May 6 to 14, 2014

Number of respondents

1,276 respondents

Age group

48-61 years

Special properties

Baby Boomers (32%); Main/joint household shoppers

Method of interview

Online survey

Supplementary notes

Baby boomers = 48-60 year olds

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