According to a survey on live streaming in China, about 80 percent of respondents said they preferred to watch shopping live streaming hosted by influencers. In 2018, the most successful Chinese shopping live streaming host Viya generated approximately 30 million yuan.
Preferred host types of shopping live streaming among respondents in China as of May 2020
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DATA100 Insight. (June 30, 2020). Preferred host types of shopping live streaming among respondents in China as of May 2020 [Graph]. In Statista. Retrieved April 20, 2024, from https://www.statista.com/statistics/1130282/china-preferred-hosts-of-shopping-live-streaming/
DATA100 Insight. "Preferred host types of shopping live streaming among respondents in China as of May 2020." Chart. June 30, 2020. Statista. Accessed April 20, 2024. https://www.statista.com/statistics/1130282/china-preferred-hosts-of-shopping-live-streaming/
DATA100 Insight. (2020). Preferred host types of shopping live streaming among respondents in China as of May 2020. Statista. Statista Inc.. Accessed: April 20, 2024. https://www.statista.com/statistics/1130282/china-preferred-hosts-of-shopping-live-streaming/
DATA100 Insight. "Preferred Host Types of Shopping Live Streaming among Respondents in China as of May 2020." Statista, Statista Inc., 30 Jun 2020, https://www.statista.com/statistics/1130282/china-preferred-hosts-of-shopping-live-streaming/
DATA100 Insight, Preferred host types of shopping live streaming among respondents in China as of May 2020 Statista, https://www.statista.com/statistics/1130282/china-preferred-hosts-of-shopping-live-streaming/ (last visited April 20, 2024)
Preferred host types of shopping live streaming among respondents in China as of May 2020 [Graph], DATA100 Insight, June 30, 2020. [Online]. Available: https://www.statista.com/statistics/1130282/china-preferred-hosts-of-shopping-live-streaming/