In 2019, 74 percent of Russian E-shops used e-mail notifications as a leading information channel however, this method was welcomed only by 19 percent of polled customers. The majority of users preferred SMSM notifications and only only percent did not mind phone calls.
Share of information channels preferred by customers and used by online shops in Russia in 2019
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Data Insight (RU). (March 30, 2020). Share of information channels preferred by customers and used by online shops in Russia in 2019 [Graph]. In Statista. Retrieved January 21, 2021, from https://www.statista.com/statistics/1131312/russia-information-channels-used-by-e-shops-and-preferred-by-users/
Data Insight (RU). "Share of information channels preferred by customers and used by online shops in Russia in 2019." Chart. March 30, 2020. Statista. Accessed January 21, 2021. https://www.statista.com/statistics/1131312/russia-information-channels-used-by-e-shops-and-preferred-by-users/
Data Insight (RU). (2020). Share of information channels preferred by customers and used by online shops in Russia in 2019. Statista. Statista Inc.. Accessed: January 21, 2021. https://www.statista.com/statistics/1131312/russia-information-channels-used-by-e-shops-and-preferred-by-users/
Data Insight (RU). "Share of Information Channels Preferred by Customers and Used by Online Shops in Russia in 2019." Statista, Statista Inc., 30 Mar 2020, https://www.statista.com/statistics/1131312/russia-information-channels-used-by-e-shops-and-preferred-by-users/
Data Insight (RU), Share of information channels preferred by customers and used by online shops in Russia in 2019 Statista, https://www.statista.com/statistics/1131312/russia-information-channels-used-by-e-shops-and-preferred-by-users/ (last visited January 21, 2021)