Number of registered e-commerce stores in Poland 2013-2021

Over the period observed, the number of registered e-commerce stores increased and reached more than 50 thousand in 2021. It is the highest result of the Polish Internet sales market for years. According to the source, Poles registered a total of 6.3 thousand new online stores in 2021, but at the same time, 4.4 thousand ceased their activity.

Online stores overview

In 2020, the most popular online stores by the number of users were allegro.pl and ceneo.pl, where the former was used by more than 18 million users, and the latter by more than 12 million. Meanwhile, the top-rated online store ranking for customer feedback, speed of delivery, customer service, and quality of packaging was North.pl, which scored 95 percent, followed by the footwear store eobuwie.com.pl. Finally, in terms of the most recognized online brands, Polish respondents most often pointed to Allegro and OLX as the online brands that first come to their minds.

E-commerce users

In 2020, the most active age group in Poland shopping online included those aged 35-49, and this trend has already continued since 2016. By contrast, in terms of gender, slightly more women than men have shopped online in recent years. In 2020, Polish respondents cited clear price details and photos of the product, price transparency, and delivery price as the most important aspects when shopping online.