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Exclusively online goods sales growth in Russia 2018, by category

Published by A. Melkadze, Nov 26, 2020
Books and media entertainment was the fastest-growing cluster in 2018 in terms of exclusively online purchases across Russia relative to 2017. Online sales of clothing and footwear grew three percentage points compared to the previous period. In 2018, more people bought groceries online than the year before.

Sales growth of goods exclusively sold online* in Russia in 2018, by product category**

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Release date

2019

Region

Russia

Survey time period

2018

Number of respondents

696 respondents

Age group

17 years and older

Method of interview

Online survey

Supplementary notes

* Relative to the 2017 figures.
** The respondents had to answer the following question: "For each of the following product categories, how many purchases have you made exclusively online over the last 12 months?"

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