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Sporting goods e-retailers presence on social media in Russia 2019, by platform

Published by A. Melkadze, Aug 13, 2020
In 2019, 95 percent of online sporting goods stores under consideration were present on Vkontakte, while approximately 85 percent of e-stores reported having profile on Instagram.

Social media presence among online sporting goods retailers in Russia in 2019, by platform*

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Sources

In cooperation with
Data Insight (RU)
Release date

June 2020

Region

Russia

Survey time period

2019

Supplementary notes

* The study includes stores that specialize in the sales of sports equipment, sports clothing and shoes, goods for tourism and outdoor activities, weapons, and goods for fishing and hunting.
41 online stores of such profile included in the TOP1000 Russian online stores by the number of orders in 2019 are taken under consideration.

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