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Share of consumer spending among top non-gaming apps in the U.S. 2019

In 2019, 77 percent of U.S. consumer app spending in the top 250 apps was spent on subscription apps in the Apple App Store. A further two percent of consumer expenditure was directed towards non-subscription iOS apps. The Apple App Store accounted for the vast majority of app spending, despite trailing the Google Play Store in download volume.

Distribution of consumer spending in top 250 non-gaming apps in the United States as of 2019, by subscription status and OS

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Source

Release date

January 2020

Region

United States

Survey time period

2020

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