Share of app user engagement worldwide 2020-2021, by category

Mobile social media and communication apps accounted for the bulk of global hours spend on mobile apps. In 2021, social and communication apps accounted for approximately 43 percent of the time users worldwide spent on mobile apps. Photo and video apps accounted for 25.4 percent of mobile hours, up from 24.2 percent in 2020. Time spent on gaming apps decreased between 2020 and 2021, with global users spending approximately 7.7 percent of their mobile time gaming in 2021.