Mobile app retention rates in Southeast Asia 2019, by app category

Published by Statista Research Department, Sep 18, 2024
The statistic shows the mobile app retention rates in Southeast Asia in 2019, broken down by app category. That year, mobile users showed a app retention rate of 36 percent on the first day for gaming apps. On the 30th day, the retention rate was highest for social apps.

Mobile app retention rates in Southeast Asia in 2019, by app category

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Release date

May 2019

Region

Asia

Survey time period

2019

Supplementary notes

Retention rate refers to the percentage of users that return to a certain mobile app.

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