• Poland: desire to own a product at official launch, by generation 2018

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In 2018, almost half of Generation Z Poles declared that they wished to possess their desired product as soon as it has officially launched so that they could be one of the first consumers to own it.

Share of people who wanted to own their product of interest as soon as it has officially launched in 2018, by generation

Characteristic	Share of respondents
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Source

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Sources

Release date

April 2019

More information

Region

Poland

Survey time period

December 2018

Number of respondents

1,000 respondents

Age group

16 years and older

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The following yearly ranges were adopted for each generation in the survey: Generation Z: 1995+; Millennials: 1985 - 1994; Generation X: 1964 - 1984; Baby Boomers: 1946 - 1963; Silent Generation: 1920 - 1945. The respondents belonging to Generation X were divided into two age groups: 1975 - 1984 and 1964 - 1974.