Share of Poles who desired products at their official launch 2018, by generation

Share of people who wanted to own their product of interest as soon as it has officially launched in 2018, by generation

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Release date

April 2019

Region

Poland

Survey time period

December 2018

Number of respondents

1,000 respondents

Age group

16 years and older

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The following yearly ranges were adopted for each generation in the survey: Generation Z: 1995+; Millennials: 1985 - 1994; Generation X: 1964 - 1984; Baby Boomers: 1946 - 1963; Silent Generation: 1920 - 1945. The respondents belonging to Generation X were divided into two age groups: 1975 - 1984 and 1964 - 1974.

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