Visibility rate of mobile advertising in Germany Q1 2019 - Q3 2021

Development of the visibility rate of mobile advertising in Germany from 1st quarter 2019 to 3rd quarter 2020

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Release date

October 2021

Region

Germany

Survey time period

1st quarter 2019 to 3rd quarter 2021

Special properties

Mobile web and in-app

Supplementary notes

The basis for the Meetrics Viewability Benchmarks is the following guideline: 50%/ 1s of the IAB and the Media Rating Council (MRC). At least 50 percent of advertising space needs to have been in the visible section of the browser for one continuous second.
Figures were partly retrieved from earlier reports.

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