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Favorite types of chocolate in Japan 2020

The most popular type of chocolate among Japanese consumers is milk chocolate, as revealed in a survey conducted in January 2020. Low-sweetened chocolate like high-cocoa chocolate with a cocoa content of over 70 percent as well as dark chocolate ranked high, boosted by health claims of cocoa and polyphenols advertised by manufacturers.

Most popular types of chocolate in Japan as of January 2020

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Source

Release date

February 2020

Region

Japan

Survey time period

January 10 to 14, 2020

Number of respondents

3,367 respondents

Age group

20 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "Which types of chocolate do you normally consume?"

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Statistics on "Snack foods in Japan"

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