Types of chocolate consumed by type U.S. 2018

This statistic depicts chocolate consumption in the United States in 2018, by type of chocolate. Mainstream chocolate was the most popular for some 90 percent of consumers. Only some 27 percent of American survey respondents reported consuming fine/artisan chocolate.

Chocolate consumption in the United States in 2018, by type of chocolate

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Release date

March 2019


United States

Survey time period

December 2018

Number of respondents

1,503 respondents

Supplementary notes

*i.e. Hershey's, Snickers or Baby Ruth
**i.e. Lindt, Ghirardelli or Ferrero
***i.e. made by chocolatiers, like hand-made truffles.

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Statistics on "Chocolate"

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