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Main online grocery shopping methods in the U.S. 2021, by generation

Published by Daniela Coppola, Nov 24, 2021
Nearly one in two U.S. consumers belonging to the Boomer generation opted for home delivery of grocery orders, a survey showed in 2021. Boomers' preference for online subscriptions was quite low (13 percent), while Millennials and Gen Z were more eager to subscribe online for grocery deliveries (40 percent).

Preferred online grocery fulfillment method in the United States in 2021, by generation

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Release date

August 2021

Region

United States

Survey time period

July 1 to 6, 2021

Age group

18 years and older

Method of interview

Online survey

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