Grocery e-commerce shopper penetration by generation U.S. 2021

Published by Jan Conway, Aug 10, 2021
E-grocery penetration rates increased across all generational cohorts in the United States between February 2020 and February 2021. During the 26 weeks ending February 20, 2021, shopper adoption of e-commerce was around 8.3 percent for the cohort of 36 to 45 year-olds, versus 3.6 percent for shoppers over 66 years of age.

Online grocery penetration rates in the United States in 2020 and 2021, by generational cohorts

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Statistics on " Generational grocery shopping behavior in the U.S. "

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U.S. generations: grocery shopping behaviorDemographyFood shopping behavior in the U.S.U.S. Gen Z & millennials: consumer goods and shopping behaviorMillennials
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