Gen Z was the generation that was most interested in reviews and ratings while shopping for new products in grocery stores in the United States in 2022, with 48 percent saying they were very interested in this aspect. Baby boomers had the largest share of consumers who were not interested in reviews or ratings when grocery shopping, at 25 percent.
Share of grocery store shoppers interested in ratings and reviews while shopping for a new grocery product in the United States in 2022, by generation
The question was originally stated by the source as: "When considering a new grocery product, how interested are you in accessing product ratings and reviews while shopping in a grocery store?"
Generations age range information:
Gen Z: 1997-Present, millennials: 1981-1996, Gen X: 1965-1980, baby boomers: 1946-1964
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PowerReviews. (April 1, 2022). Share of grocery store shoppers interested in ratings and reviews while shopping for a new grocery product in the United States in 2022, by generation [Graph]. In Statista. Retrieved October 05, 2024, from https://www.statista.com/statistics/1351176/grocery-store-shoppers-reviews-ratings-generation-us/
PowerReviews. "Share of grocery store shoppers interested in ratings and reviews while shopping for a new grocery product in the United States in 2022, by generation." Chart. April 1, 2022. Statista. Accessed October 05, 2024. https://www.statista.com/statistics/1351176/grocery-store-shoppers-reviews-ratings-generation-us/
PowerReviews. (2022). Share of grocery store shoppers interested in ratings and reviews while shopping for a new grocery product in the United States in 2022, by generation. Statista. Statista Inc.. Accessed: October 05, 2024. https://www.statista.com/statistics/1351176/grocery-store-shoppers-reviews-ratings-generation-us/
PowerReviews. "Share of Grocery Store Shoppers Interested in Ratings and Reviews While Shopping for a New Grocery Product in The United States in 2022, by Generation." Statista, Statista Inc., 1 Apr 2022, https://www.statista.com/statistics/1351176/grocery-store-shoppers-reviews-ratings-generation-us/
PowerReviews, Share of grocery store shoppers interested in ratings and reviews while shopping for a new grocery product in the United States in 2022, by generation Statista, https://www.statista.com/statistics/1351176/grocery-store-shoppers-reviews-ratings-generation-us/ (last visited October 05, 2024)
Share of grocery store shoppers interested in ratings and reviews while shopping for a new grocery product in the United States in 2022, by generation [Graph], PowerReviews, April 1, 2022. [Online]. Available: https://www.statista.com/statistics/1351176/grocery-store-shoppers-reviews-ratings-generation-us/