Popular shopping apps in Google Play Store in Kenya 2021

Published by
Natalie Cowling,
Sep 22, 2023
As of July 2021, Jumia Online Shopping was the leading shopping app in Kenya. In Google Play Store, the app was downloaded 137 thousand times that month, according to airnowplc.com. Jumia, based in Nigeria, is by far the most popular e-commerce platform in Africa. The Kenyan domain of Jumia website is among the most clicked Jumia domains in Africa.

Most popular apps in Google Play Store in the shopping category in Kenya as of July 2021, by number of downloads (in 1,000s)

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Release date

August 2021

Region

Kenya

Survey time period

July 2021

Supplementary notes

Figures have been rounded.

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Statistics on " E-commerce in Africa "

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Market overview

6

Revenue

6

Main players

7

Shopping apps

4

Payment methods

6

Shopping behavior in Nigeria and Egypt

8

Shopping behavior in South Africa, Kenya, and Morocco

6

Further related statistics

15

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Topics

E-commerce in AfricaE-commerce in NigeriaPayment methods in NigeriaDemographics of Africa Mobile money in Africa
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