In 2020, the e-commerce market revenue in Africa increased by 52.7 percent since 2019. According to estimates made the Statista Digital Market Outlook, the sector of food and cosmetics was projected to experience the largest increase among the different categories, with roughly 81.6 percent in 2020 and 39.5 percent in 2021. The sectors of fashion as well as furniture and household could be the second fastest growing categories in the coming years.
Annual revenue change of e-commerce in Africa from 2018 to 2025, by sector
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Statista. (September 23, 2021). Annual revenue change of e-commerce in Africa from 2018 to 2025, by sector [Graph]. In Statista. Retrieved May 26, 2022, from https://www.statista.com/statistics/1190528/percentage-change-in-e-commerce-revenue-in-africa-by-sector/
Statista. "Annual revenue change of e-commerce in Africa from 2018 to 2025, by sector." Chart. September 23, 2021. Statista. Accessed May 26, 2022. https://www.statista.com/statistics/1190528/percentage-change-in-e-commerce-revenue-in-africa-by-sector/
Statista. (2021). Annual revenue change of e-commerce in Africa from 2018 to 2025, by sector. Statista. Statista Inc.. Accessed: May 26, 2022. https://www.statista.com/statistics/1190528/percentage-change-in-e-commerce-revenue-in-africa-by-sector/
Statista. "Annual Revenue Change of E-commerce in Africa from 2018 to 2025, by Sector." Statista, Statista Inc., 23 Sep 2021, https://www.statista.com/statistics/1190528/percentage-change-in-e-commerce-revenue-in-africa-by-sector/
Statista, Annual revenue change of e-commerce in Africa from 2018 to 2025, by sector Statista, https://www.statista.com/statistics/1190528/percentage-change-in-e-commerce-revenue-in-africa-by-sector/ (last visited May 26, 2022)