Africa: e-commerce revenue growth by segment

According to estimates conducted by the Statista Digital Market Outlook, the African e-commerce segment of beverages was projected to experience the largest revenue increase among the different categories in 2022, with a growth rate of around 10 percent. The sectors of electronics as well as furniture could be some of the fastest growing categories in the coming years.

Annual revenue change of e-commerce in Africa from 2018 to 2027, by segment

Characteristic	Beauty, Health, Personal & Household Care	Beverages	Electronics	Fashion	Food	Furniture	Media	Toys, Hobby & DIY
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Release date

November 2022

More information

Region

Africa

Survey time period

2018 to 2027

Supplementary notes

Data provided by Statista Market Outlook are estimates
The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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