In 2020, the e-commerce market revenue in Africa increased by 52.7 percent since 2019. According to estimates made the Statista Digital Market Outlook, the sector of food and cosmetics was projected to experience the largest increase among the different categories, with roughly 81.6 percent in 2020 and 39.5 percent in 2021. The sectors of fashion as well as furniture and household could be the second fastest growing categories in the coming years.
Annual revenue change of e-commerce in Africa from 2018 to 2025, by sector
Data provided by Statista Market Outlook are estimates
The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.
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Statista. (September 23, 2021). Annual revenue change of e-commerce in Africa from 2018 to 2025, by sector [Graph]. In Statista. Retrieved May 26, 2022, from https://www.statista.com/statistics/1190528/percentage-change-in-e-commerce-revenue-in-africa-by-sector/
Statista. "Annual revenue change of e-commerce in Africa from 2018 to 2025, by sector." Chart. September 23, 2021. Statista. Accessed May 26, 2022. https://www.statista.com/statistics/1190528/percentage-change-in-e-commerce-revenue-in-africa-by-sector/
Statista. (2021). Annual revenue change of e-commerce in Africa from 2018 to 2025, by sector. Statista. Statista Inc.. Accessed: May 26, 2022. https://www.statista.com/statistics/1190528/percentage-change-in-e-commerce-revenue-in-africa-by-sector/
Statista. "Annual Revenue Change of E-commerce in Africa from 2018 to 2025, by Sector." Statista, Statista Inc., 23 Sep 2021, https://www.statista.com/statistics/1190528/percentage-change-in-e-commerce-revenue-in-africa-by-sector/
Statista, Annual revenue change of e-commerce in Africa from 2018 to 2025, by sector Statista, https://www.statista.com/statistics/1190528/percentage-change-in-e-commerce-revenue-in-africa-by-sector/ (last visited May 26, 2022)
