• E-commerce revenue in Africa

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During 2020, the revenue generated by online shopping in Africa was estimated to increase by some 32 percent compared to the previous year, reaching 16 billion euros. According to forecasts made by Statista, the e-commerce revenue in Africa might keep increasing between 2021 and 2024. In 2024, the whole e-commerce sector in Africa might reach a value of over 30 billion euros.

E-commerce revenue in Africa in 2017 and 2019, with a forecast from 2020 to 2024 (in million euros)

	Revenue in million euros
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Release date

July 2020

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Region

Africa

Survey time period

July 2020

Supplementary notes

* Forecast
The forecast was adapted to the impact of COVID-19.
The eCommerce market includes the sale of only physical goods via a digital channel (from all types of devices) to a private end user (B2C). Cross-border purchases are attributed to the country of the buyer. The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streaming services (see instead: Digital Media), online booking of plane and concert tickets, etc. B2B eCommerce and purchase or resale of goods (reCommerce and C2C) are not included. All monetary figures refer to the B2C sales before the deduction of VAT and do not factor in shipping costs.
More information on the methodology can be found here.