• Africa: E-commerce revenue 2017-2025

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During 2020, the revenue generated by online shopping in Africa was estimated to be around 27.97 billion U.S dollars, an increase of over 6 billion since 2019. According to estimates made by Statista, the e-commerce revenue in Africa will keep increasing between 2021 and 2025. In 2025, the whole e-commerce sector in Africa might reach a value of over 46.1 billion U.S. dollars.

E-commerce revenue in Africa in 2017 to 2025 (in million U.S. dollars)

Characteristic	Revenue in million U.S. dollars
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Release date

September 2021

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Region

Africa

Supplementary notes

Data provided by Statista Market Outlook are estimates
The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.