The revenue generated by online shopping in Africa is estimated to increase significantly in the next years. In 2020, overall revenue was around 21.35 billion U.S. dollars, by 2025 revenue is expected to increase to around 46.1 billion dollars. The most valuable sectors, in 2020 are those of fashion, and electronics and media.
E-commerce revenue in Africa in 2017 to 2025, by sector
(in million euros)
Data provided by Statista Market Outlook are estimates
The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.
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Statista. (September 23, 2021). E-commerce revenue in Africa in 2017 to 2025, by sector (in million euros) [Graph]. In Statista. Retrieved July 05, 2022, from https://www.statista.com/statistics/1190550/e-commerce-revenue-in-africa-by-sector/
Statista. "E-commerce revenue in Africa in 2017 to 2025, by sector (in million euros)." Chart. September 23, 2021. Statista. Accessed July 05, 2022. https://www.statista.com/statistics/1190550/e-commerce-revenue-in-africa-by-sector/
Statista. (2021). E-commerce revenue in Africa in 2017 to 2025, by sector (in million euros). Statista. Statista Inc.. Accessed: July 05, 2022. https://www.statista.com/statistics/1190550/e-commerce-revenue-in-africa-by-sector/
Statista. "E-commerce Revenue in Africa in 2017 to 2025, by Sector (in Million Euros)." Statista, Statista Inc., 23 Sep 2021, https://www.statista.com/statistics/1190550/e-commerce-revenue-in-africa-by-sector/
Statista, E-commerce revenue in Africa in 2017 to 2025, by sector (in million euros) Statista, https://www.statista.com/statistics/1190550/e-commerce-revenue-in-africa-by-sector/ (last visited July 05, 2022)
