Africa: e-commerce revenue by segment 2019-2029

The revenue is forecast to experience significant growth in all segments in 2029. Particularly striking is the exceptionally strong increase of the segment Consumer Electronics towards the end of the forecast period. The value amounting to 0.5 billion euro stands out significantly from the average changes, which are estimated at 0.225 billion euro.

Find further statistics on other topics such as a comparison of the average revenue per user in the United Kingdom and a comparison of the revenue in the United Kingdom.

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E-commerce revenue in Africa in 2019 to 2029, by segment (in billion euros)

Characteristic	Consumer Electronics	Fashion	Food	Beauty & Personal Care	Furniture	Toys & Hobby	Beverages	Media
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Release date

May 2024

More information

Region

Africa

Survey time period

2019 to 2029

Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The eCommerce Beauty & Personal Care market refers to the online retailing of beauty and personal care products. It includes various products such as skincare, haircare, makeup, fragrances, and personal hygiene items. This market allows consumers to conveniently purchase these products from the comfort of their homes, offering a wide range of options and competitive prices.

Structure:

The market consists out of several parts, namely: Beauty Tech, Cosmetics, Fragrances, Personal Care, Skin Care. For more information on the definitions, please visit the respective market page.

Additional information:

eCommerce Beauty & Personal Care comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included.

Key players in the market are companies, such as L'Oréal, Estée Lauder, and Procter & Gamble.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

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