Africa: e-commerce revenue by segment 2017-2027

The revenue generated by online shopping in Africa is estimated to increase significantly in the next years. In 2022, overall revenue was around 33 billion euros. The most valuable segments in 2022 were those of electronics and fashion.

E-commerce revenue in Africa in 2017 to 2027, by segment (in billion euros)

Characteristic	Beauty, Health, Personal & Household Care	Beverages	Electronics	Fashion	Food	Furniture	Media	Toys, Hobby & DIY
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Release date

November 2022

More information

Region

Africa

Survey time period

2017 to 2027

Supplementary notes

Data provided by Statista Market Outlook are estimates
The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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