Argentina: reasons for having a subscription to a digital medium 2020

Published by
A. Guttmann,
Jan 5, 2023
During a survey fielded in Argentina in 2020, 35 percent of respondents who were digital news readers stated they subscribed to such media because they wanted to be able to access content without any restrictions. The most important reason named were benefits and discounts, named by 49 percent of respondents.

Reasons for having a subscription to a digital news medium in Argentina in 2020

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Release date

September 2020

Region

Argentina

Survey time period

June and July 2020

Number of respondents

2,037 respondents

Age group

18-65 years

Special properties

among inhabitants of the metropolitan region of Buenos Aires, Rosario, Córdoba, mendoza and other cities who read digital news at least once a week

Method of interview

Online survey

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Consumption overview

7

Trust

6

United Kingdom

5

France

5

Italy

4

Germany

4

Spain

4

Scandinavia

8

Benelux

6

Further related statistics

7

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Topics

News subscriptions worldwideNews in EuropeNews consumption Latin AmericaNews Industry in the U.S.News consumption worldwide
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