Visits of news portals in Germany March 2022

Bild.de remains the most visited news portal in Germany. The online version of the German tabloid daily newspaper Bild Zeitung recently raked in almost 548 million online and mobile visits. Bild was followed by t-online and n-tv.de

Spiegel and Bild

Bild.de was also among the most visited websites in Germany overall. The word “Bild” itself means “picture”, “image” or “view”. While one of the best-known online newspaper versions in German-speaking countries clearly has its established place among online news consumers, non-tabloid media is also in demand on the internet, even if it is being outrun in visitor rankings. Spiegel Online saw a steady development in its number of unique users. “Spiegel” means “mirror”.

Online news: a challenging industry

Just as the print media market is facing a number of challenges, the market of online news is becoming fiercely competitive by the hour. Digitalization and the rise of information consumption on mobile devices contribute massively to this, and subsequently so do changing habits and even demands from media consumers. Additional factors influencing visitor traffic for online news media are general user trust in media, desired consumption time, attention spans, and a news website being mobile-friendly or not.