Most visited news websites in Germany 2022

Bild.de is the most visited news portal in Germany. The online version of the German tabloid daily newspaper Bild Zeitung recently raked in 484.5 million online and mobile visits.

Spiegel and Bild

Bild.de was also among the most visited websites in Germany overall. The word “Bild” itself means “picture”, “image” or “view”. While one of the best-known online newspaper versions in German-speaking countries clearly has its established place among online news consumers, non-tabloid media is also in demand on the internet, even if it is being outrun in visitor rankings. Spiegel Online saw a steady development in its number of unique users, but in recent months the number of users has slightly decreased. “Spiegel” means “mirror”.

Online news: a challenging industry

Just as the print media market is facing a number of challenges, the market of online news is becoming fiercely competitive by the hour. Digitalization and the rise of information consumption on mobile devices contribute massively to this, and subsequently so do changing habits and even demands from media consumers. Additional factors influencing visitor traffic for online news media are general user trust in media, desired consumption time, attention spans, and a news website being mobile-friendly or not.

Number of online and mobile visits on news portals in Germany in September 2022 (in millions)

Characteristic	Visits in millions
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Release date

October 2022

More information

Region

Germany

Survey time period

September, 2022

Special properties

Gray colored bars = combines several websites. Figures have limited comparability with singular website

Supplementary notes

Figures have been rounded.

Only online presence from advertising media. Since the IWV is a charitable organization and therefore not allowed to show the access figures of ARD and ZDF on the Internet.

On December 1, 2021, the new Telecommunications-Telemedia Data Protection Act (TTDSG) came into force and among other things it is concerned with ensuring that the previous range measurement on the internets cannot be taken without the user’s consent. The figures were partially calculated by the IWV.

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