Leading target groups for Mobility-as-a-Service in the Netherlands 2019

Dutch mobility experts named employees and entrepeneurs as the most promising target groups for Mobility-as-a-Service (MaaS) platforms in 2019. Of the 100 shared mobility experts, 73 percent named people who work in companies on a salaried employee basis as the most likely users of shared mobility platforms. Less wealthy groups of society, such as students and the unemployed, were seen as less promising potential users by the mobility experts. In the same survey, the experts suggested that the most likely MaaS customers were singles and childless families. Combining these findings, this means that young, working, childless couples were seen as the perfect customers for shared mobility initiatives. Shared mobility or MaaS platforms offer vehicles such as cars, bicycles or e-scooters for (short-time) rent to their users. Often, these vehicles are picked up and dropped off in designated areas, although some mobility services such as Car2Go allow users to leave the vehicles anywhere in the city.