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Colombia: online consumer products sales share 2020, by model

In June 2020, pure-players accounted for 35 percent of all e-commerce sales of consumer products in Colombia. Meanwhile, 20 percent of the share was attributed to last milers.

Pure-players refer to companies operating uniquely in the digital channel. Companies such as Merqueo and Uin - both an online-based grocery delivery in Colombia - belong to this category. On the other hand, last milers represent applications that intervene between the traditional supermarket company, the user and a third party responsible for preparing and transporting the order. Some example of last milers include companies like Rappi,, and Cormershop.

E-commerce sales share of consumer products in Colombia in 2020, by sales model

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Release date

October 2020



Survey time period

as of June 2020

Supplementary notes

* Mix refers to physical stores that also sell online.

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Statistics on "Supermarkets in Colombia"

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