UK: leading online only fashion retailers 2021

According to a 2021 survey, Amazon reigns as the United Kingdom's most popular online only retailer for fashion shopping. More than two-thirds of respondents said they had visited and shopped online on Jeff Bezos' platform. Meanwhile, 20 percent of respondents visited Amazon but did not purchase any products. The same percentage of non-buying visitors was recorded for ASOS and Very.

Leading online only fashion brands or retailers that consumers in the United Kingdom (UK) visited and shopped at as of August 2021

Characteristic	Visited online and bought	Visited online but didn't buy
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Release date

September 2021

More information

Region

United Kingdom

Survey time period

end of July/early August 2021

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

shopped for fashion in the previous three months

Supplementary notes

To the question: "Which online only brand or retailer have you purchased fashion from in the past three months?"
The source did not specify the type of survey.

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