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Online fashion retailers UK consumers visited and purchased from February 2020

According to a survey conducted to examine the effects of the coronavirus pandemic and ensuing lockdowns on the online shopping behaviour of United Kingdom (UK) consumers in 2020, the online retailer amazon reigned supreme. Of all the consumers who visited Amazon's website, 66 percent purchased an item. Whereas only 20 percent of UK consumers who visited Amazon's website did not purchase an item. The online retailer ASOS had the second highest online visits to purchase ratios, with 23 percent of UK consumers purchasing a fashion item online upon visiting the website.

Share of consumers who have visited an online fashion retailer as of February 2020 in the United Kingdom (UK), by retailer

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Sources

Release date

October 2020

Region

United Kingdom

Survey time period

July to August 2020

Number of respondents

2,000 respondents

Age group

18-64 years

Special properties

shopped for fashion in the previous three months

Supplementary notes

The question in the survey was phrased as follows: "Which online only brand or retailer have you purchased fashion from in the past three months?"

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Statistics on "Online clothing market in the United Kingdom (UK)"

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