Share of population using e-commerce in Finland 2018, by category

This statistic displays the share of consumers using e-commerce in Finland in 2018, by product category. During that year, over half of the respondents stated purchasing clothes, shoes, and accessories online. The second most purchased product category through e-commerce was health and beauty products with 36 percent, followed by physical media with 32 percent. The least purchased product categories online were building materials and erotica with seven percent each.

Share of population purchasing goods online in Finland in 2nd quarter 2018, by product category

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Source

Release date

September 2018

Region

Finland

Survey time period

Q2 2018

Number of respondents

2,000 respondents

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