General retailer websites audience by age group France 2020

Published by
Tiago Bianchi,
Dec 5, 2022
As many general retailers or mass distribution channels experienced an exponential growth during the months of the COVID-19 induced lockdown in France, the source wanted to measure the age distribution of the different retailers websites audience. Thus, the Generation Z (25-34 years) represented more than a quarter of the mass distribution websites audience. Together with the generation Y, they made up almost half (46 percent) of online food shoppers.

Distribution of French mass distribution websites audience in 2020, by age group

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Release date

May 2020

Region

France

Survey time period

2020

Supplementary notes

The exact date of the statistic was not specified by the source.

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