This graph presents the results of a survey about the most popular brands of toilet paper from in Germany from 2017 to 2020. That year, roughly 10.9 percent of the German-speaking population aged over 14 years old stated to have used toilet paper of the brand ZEWA in the last three months. VuMA (Verbrauchs- und Medienanalyse) provides data on the usage and purchase behavior, media usage, and attitudes of the German-speaking population aged over 14 years old.
Ranking of the most popular brands of toilet paper in Germany from 2017 to 2020
(used in the last three months)
Characteristic
2017
2018
2019
2020
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Base: German-speaking population aged 14 years and older. Information on total sample:
2017: 23,106 respondents, projection to 70.09 million people.
2018: 23,086 respondents, projection to 70.45 million people.
2019: 23,120 respondents, projection to 70.60 million people.
2020: 23,138 respondents, projection to 70.63 million people.
The figures presented refer to the following study: 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021
Further information on methodology available here and in the Berichtsband.
The survey question was asked in the following wording: "Which of the following toilet paper brands were used in your household in the last three months?"
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VuMA. (November 18, 2020). Ranking of the most popular brands of toilet paper in Germany from 2017 to 2020 (used in the last three months) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1180677/most-popular-brands-toilet-paper-germany/
VuMA. "Ranking of the most popular brands of toilet paper in Germany from 2017 to 2020 (used in the last three months)." Chart. November 18, 2020. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1180677/most-popular-brands-toilet-paper-germany/
VuMA. (2020). Ranking of the most popular brands of toilet paper in Germany from 2017 to 2020 (used in the last three months). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1180677/most-popular-brands-toilet-paper-germany/
VuMA. "Ranking of The Most Popular Brands of Toilet Paper in Germany from 2017 to 2020 (Used in The Last Three Months)." Statista, Statista Inc., 18 Nov 2020, https://www.statista.com/statistics/1180677/most-popular-brands-toilet-paper-germany/
VuMA, Ranking of the most popular brands of toilet paper in Germany from 2017 to 2020 (used in the last three months) Statista, https://www.statista.com/statistics/1180677/most-popular-brands-toilet-paper-germany/ (last visited September 01, 2024)
Ranking of the most popular brands of toilet paper in Germany from 2017 to 2020 (used in the last three months) [Graph], VuMA, November 18, 2020. [Online]. Available: https://www.statista.com/statistics/1180677/most-popular-brands-toilet-paper-germany/