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Ranking of most popular brands of toilet paper in Germany 2017-2020

This graph presents the results of a survey about the most popular brands of toilet paper from in Germany from 2017 to 2020. That year, roughly 10.9 percent of the German-speaking population aged over 14 years old stated to have used toilet paper of the brand ZEWA in the last three months.
VuMA (Verbrauchs- und Medienanalyse) provides data on the usage and purchase behavior, media usage, and attitudes of the German-speaking population aged over 14 years old.

Ranking of the most popular brands of toilet paper in Germany from 2017 to 2020

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Source

Release date

November 2020

Region

Germany

Survey time period

2017 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Base: German-speaking population aged 14 years and older. Information on total sample:
2017: 23,106 respondents, projection to 70.09 million people.
2018: 23,086 respondents, projection to 70.45 million people.
2019: 23,120 respondents, projection to 70.60 million people.
2020: 23,138 respondents, projection to 70.63 million people.
The figures presented refer to the following study: 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021

Further information on methodology available here and in the Berichtsband.

The survey question was asked in the following wording: "Which of the following toilet paper brands were used in your household in the last three months?"

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