Leading toilet paper brands in Great Britain 2018, by number of users

This statistic shows a ranking of the most used brands of toilet paper in Great Britain in 2018. In 2018, an estimated 11.6 million people used Andrex toilet paper. Ranked second and third were Tesco and Cushelle/Charmin.
In 2014, the average weekly household expenditure on toilet paper was 80 pence per week. Households with a reference person aged between 30 and 64 spent slightly higher than this amount, at 90 pence per week.

Households with a higher average income were also likely to spend more on toilet paper per week, with households in the highest ten per cent of income earners spend an average of 1 British pound and ten pence on toilet paper per week. Households in the lowest ten percent were only likely to spend 40 pence per week on toilet paper.

In 2015, manufacturer sales of toilet paper had a value of 1.18 billion British pounds.

Brands of toilet paper ranked by number of users in Great Britain in 2018

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Release date

June 2019


United Kingdom (Great Britain)

Survey time period

January to December 2018

Number of respondents

24,191 respondents

Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Figures estimated by the source on the basis of survey responses.

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Statistics on "Paper disposables in the United Kingdom (UK)"

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