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Leading toilet paper brands in Great Britain 2018, by number of users

Brands of toilet paper ranked by number of users in Great Britain in 2018 (in 1,000s)

by Statista Research Department, last edited Jul 17, 2019
Leading toilet paper brands in Great Britain 2018, by number of users This statistic shows a ranking of the most used brands of toilet paper in Great Britain in 2018. In 2018, an estimated 11.6 million people used Andrex toilet paper. Ranked second and third were Tesco and Cushelle/Charmin. In 2014, the average weekly household expenditure on toilet paper was 80 pence per week. Households with a reference person aged between 30 and 64 spent slightly higher than this amount, at 90 pence per week.

Households with a higher average income were also likely to spend more on toilet paper per week, with households in the highest ten per cent of income earners spend an average of 1 British pound and ten pence on toilet paper per week. Households in the lowest ten percent were only likely to spend 40 pence per week on toilet paper.

In 2015, manufacturer sales of toilet paper had a value of 1.18 billion British pounds.
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Brands of toilet paper ranked by number of users in Great Britain in 2018 (in 1,000s)

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