Household paper products like toilet paper, paper towels, napkins, and facial tissues are the main types of tissue paper products. The revenue of the tissue and hygiene paper market, which encompasses such products, amounted to an estimated 34.7 billion U.S. dollars in the United States in 2019. In North America, Georgia-Pacific, Procter & Gamble, Kimberly-Clark, and Cascades account for almost seventy percent of tissue paper production.
Procter & Gamble has a number of the most well-known and loved household brands within its portfolio, which spans a range of sectors. Charmin is a leading brand of toilet tissue and Bounty is a leading paper towel brand. The two brands are arguably the most well known in their respective categories. Over 16.9 billion U.S. dollars worth of toilet tissue and paper towels were sold in the United States for the 52 weeks ended October 3, 2020. An estimated 151.75 million Americans used Bounty paper towels in 2020.