According to survey results from 2020, most Finnish podcast listeners had a neutral attitude towards advertising in podcasts. However, 21 percent of respondents expressed a negative opinion on advertising, product placement, and business collaboration in podcasts.
What is your opinion on advertising, product placement and business collaboration in podcasts?
Respondents who have listened to podcasts during the past six months
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "Mikä on mielipiteesi mainonnasta, tuotesijoittelusta ja kaupallisesta yhteistyöstä podcasteissa?".
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RadioMedia. (April 16, 2020). What is your opinion on advertising, product placement and business collaboration in podcasts? [Graph]. In Statista. Retrieved May 24, 2022, from https://www.statista.com/statistics/1184090/opinions-on-advertising-in-podcasts-finland/
RadioMedia. "What is your opinion on advertising, product placement and business collaboration in podcasts?." Chart. April 16, 2020. Statista. Accessed May 24, 2022. https://www.statista.com/statistics/1184090/opinions-on-advertising-in-podcasts-finland/
RadioMedia. (2020). What is your opinion on advertising, product placement and business collaboration in podcasts?. Statista. Statista Inc.. Accessed: May 24, 2022. https://www.statista.com/statistics/1184090/opinions-on-advertising-in-podcasts-finland/
RadioMedia. "What Is Your Opinion on Advertising, Product Placement and Business Collaboration in Podcasts?." Statista, Statista Inc., 16 Apr 2020, https://www.statista.com/statistics/1184090/opinions-on-advertising-in-podcasts-finland/
RadioMedia, What is your opinion on advertising, product placement and business collaboration in podcasts? Statista, https://www.statista.com/statistics/1184090/opinions-on-advertising-in-podcasts-finland/ (last visited May 24, 2022)
