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Opinions on advertising in podcasts in Finland 2020

Published by E. Niinimäki, Nov 13, 2020
According to survey results from 2020, most Finnish podcast listeners had a neutral attitude towards advertising in podcasts. However, 21 percent of respondents expressed a negative opinion on advertising, product placement, and business collaboration in podcasts.

What is your opinion on advertising, product placement and business collaboration in podcasts?

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Sources

Release date

April 2020

Region

Finland

Survey time period

February 2020

Number of respondents

557 respondents

Age group

15-64 years

Special properties

Respondents who have listened to podcasts during the past six months

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Mikä on mielipiteesi mainonnasta, tuotesijoittelusta ja kaupallisesta yhteistyöstä podcasteissa?".

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