Brazil: podcast penetration rate by gender 2022

During a survey carried out among internet users in Brazil from June to October 2022, approximately 25 percent of female respondents said they listened to podcasts. That is more than double the 10 percent share recorded two years earlier. The podcast penetration rate in Brazil also increased among internet users of all ages in 2022.

Percentage of internet users listening to podcasts in Brazil from 2020 to 2022, by gender

Characteristic	Men	Women
-	-	-
-	-	-
-	-	-

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Release date

May 2023

More information

Region

Brazil

Survey time period

October 2019 to March 2020; October 2021 to March 2022 and June to October 2022

Number of respondents

(varies)

Age group

10 years and older

Special properties

users who accessed internet at least once in the past three months

Method of interview

Face-to-face interview

Supplementary notes

*The data was collected between October 2021 and October 2022 during two survey periods (October 2021 to March 2022 and June to October 2022) both surveys turned up the same results.
Figures preceding 2022 were retrieved from earlier releases.
No data available for strictly 2021.

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