Acceptable price points of gaming subscriptions in China 2020, by gamer type
Game subscriptions, like Apple Arcade, PlayStation Now, and EA Access, is a relatively new video game monetization model which gamers can access to a library of various video games for a recurring subscription fee. According to a global survey conducted in May and June 2020, Chinese gamers could accept a price range between 33 yuan to 223 yuan per month for video game subscription services. Serious players who spent over 20 hours per week on video games said that they would be willing to pay an average of 167 yuan for monthly gaming subscriptions.
