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Acceptable price points of gaming subscriptions in China 2020, by gamer type

Published by Lai Lin Thomala, Nov 24, 2020
Game subscriptions, like Apple Arcade, PlayStation Now, and EA Access, is a relatively new video game monetization model which gamers can access to a library of various video games for a recurring subscription fee. According to a global survey conducted in May and June 2020, Chinese gamers could accept a price range between 33 yuan to 223 yuan per month for video game subscription services. Serious players who spent over 20 hours per week on video games said that they would be willing to pay an average of 167 yuan for monthly gaming subscriptions.

Average price ranges video gamers are willing to spend on monthly gaming subscriptions in China as of June 2020, by type of gamer (in yuan)

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In cooperation with
Simon-Kucher & Partners
Release date

October 2020

Region

China

Survey time period

May and June 2020

Number of respondents

1,430 respondents

Age group

13 years and older

Special properties

e.g. Xbox Game Pass, PlayStation Now

Method of interview

Online survey

Supplementary notes

One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of November 2020).

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