According to a survey on Chinese New Year spending in Hong Kong conducted in January 2024, around 12 percent of respondents stated that they expected to spend more money online during Chinese New Year. In comparison, about 51 percent of respondents said they expected to spend the most in physical stores.
Share of consumers who expected to spend more online and offline during Spring Festival in Hong Kong in 2024
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HKRA. (February 6, 2024). Share of consumers who expected to spend more online and offline during Spring Festival in Hong Kong in 2024 [Graph]. In Statista. Retrieved April 23, 2024, from https://www.statista.com/statistics/1202425/hong-kong-leading-shopping-channels-during-the-chinese-new-year/
HKRA. "Share of consumers who expected to spend more online and offline during Spring Festival in Hong Kong in 2024." Chart. February 6, 2024. Statista. Accessed April 23, 2024. https://www.statista.com/statistics/1202425/hong-kong-leading-shopping-channels-during-the-chinese-new-year/
HKRA. (2024). Share of consumers who expected to spend more online and offline during Spring Festival in Hong Kong in 2024. Statista. Statista Inc.. Accessed: April 23, 2024. https://www.statista.com/statistics/1202425/hong-kong-leading-shopping-channels-during-the-chinese-new-year/
HKRA. "Share of Consumers Who Expected to Spend More Online and Offline during Spring Festival in Hong Kong in 2024." Statista, Statista Inc., 6 Feb 2024, https://www.statista.com/statistics/1202425/hong-kong-leading-shopping-channels-during-the-chinese-new-year/
HKRA, Share of consumers who expected to spend more online and offline during Spring Festival in Hong Kong in 2024 Statista, https://www.statista.com/statistics/1202425/hong-kong-leading-shopping-channels-during-the-chinese-new-year/ (last visited April 23, 2024)
Share of consumers who expected to spend more online and offline during Spring Festival in Hong Kong in 2024 [Graph], HKRA, February 6, 2024. [Online]. Available: https://www.statista.com/statistics/1202425/hong-kong-leading-shopping-channels-during-the-chinese-new-year/