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Fast fashion retailer website visitor numbers in the U.S. Q4 2019-Q4 2020, by device

Between 2019 and 2020, the number of shoppers who visited fast fashion retailers' websites generally increased on a total basis. In the first quarter of 2020, which coincides with the start of the coronavirus pandemic, visitor numbers experienced a noticeable drop, but in the following months numbers picked up again. Mobile website usage was slightly more popular with shoppers. Most recently, fast fashion retailer websites attracted 178 million shoppers on mobile web.

Total number of quarterly visits to fast fashion retailer websites in the United States from fourth quarter 2019 to fourth quarter 2020, by device

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Release date

February 2021


United States

Survey time period

Q4 2019 to Q4 2020

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Statistics on "Fashion e-commerce in the United States"

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