According to a survey conducted during the third quarter of 2021, 43.5 percent of internet users in Japan discovered new brands via search engines. Ads on television followed with a share of more than 32 percent.
Most common sources of new brand discovery among internet users in Japan as of 3rd quarter 2021
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Statistics on Digital advertising in Japan
Overview
6
- Premium Statistic Advertising expenses in Japan 2012-2021
- Premium Statistic Online advertising expenses in Japan 2012-2021
- Premium Statistic Online advertising expenses in Japan 2021, by type
- Premium Statistic Expenses on online advertising media in Japan 2012-2021
- Premium Statistic Expenses on online advertising media in Japan 2021, by transaction method
- Premium Statistic Expenses on online advertising media in Japan 2021, by category
Advertising categories
6
- Premium Statistic Paid search advertising expenses in Japan 2018-2021
- Premium Statistic Display advertising expenses in Japan 2018-2021
- Premium Statistic Online video ad expenditure Japan 2020-2025
- Premium Statistic Affiliate advertising expenses in Japan 2018-2021
- Premium Statistic Expenses on social advertising in Japan 2018-2021
- Premium Statistic Expenses on social advertising in Japan 2021, by ad category
Leading companies
6
- Premium Statistic Dentsu Group: global revenue 2014-2022
- Premium Statistic CyberAgent's net sales FY 2014-2022
- Premium Statistic Hakuhodo's revenue FY 2011-2020
- Premium Statistic Vector's net sales FY 2015-2022
- Premium Statistic GMO AD Partners' net sales FY 2016-2021
- Premium Statistic ValueCommerce's revenue FY 2012-2021
Usage of reporting tools
4
- Premium Statistic Leading ways of handling online advertisements among advertising companies Japan 2021
- Premium Statistic Leading reporting tools used by advertising companies for online ads Japan 2021
- Premium Statistic Share of ad companies who want to implement reporting tools for online ads Japan 2021
- Premium Statistic Leading features of reporting tools for online ads among ad companies Japan 2021
Digital advertising audience
6
- Premium Statistic Main channels of new brand discovery Japan Q3 2021
- Premium Statistic Main channels for online brand research Japan Q3 2021
- Premium Statistic Share of internet users who engage with digital marketing Japan Q3 2021, by activity
- Premium Statistic Situations in which people skip online video advertising Japan 2021
- Premium Statistic Awareness of tracking for internet advertisements Japan 2021
- Premium Statistic Opinion about tracking for internet advertisements Japan 2021
Further related statistics
18
- Advertising channels showing awareness of their customers in France 2015
- Advertising channels making a brand stand out in France 2015
- Advertising channels making customers want to know more in France 2015
- Advertising channels considered modern in France 2015
- Advertising channels considered credible in France 2015
- Advertising channels considered creative in France 2015
- Marketing spending of the automotive industry in Spain in 2019, by segment
- Sources of brand discovery for Boomers in the U.S. 2019
- Limitations when it comes to achieving good management in email marketing Spain 2020
- Sources of brand discovery for Gen X in the U.S. 2019
- Sources of brand discovery for Gen Z in the U.S. 2019
- Marketing spending of the finance industry in Spain in 2019, by segment
- Perception of advertising among children in Sweden 2016, by media channel
- Attitudes towards advertising in Sweden 2022, by medium
- Level of expertise in email marketing Spain 2020
- Brand awareness of wearable tech in Singapore 2022
- Survey on the brand awareness for organic cosmetics products in the UK 2018
- Marketers' opinions on customer growth SEA 2019
Further Content: You might find this interesting as well
Statistics
- Advertising channels showing awareness of their customers in France 2015
- Advertising channels making a brand stand out in France 2015
- Advertising channels making customers want to know more in France 2015
- Advertising channels considered modern in France 2015
- Advertising channels considered credible in France 2015
- Advertising channels considered creative in France 2015
- Marketing spending of the automotive industry in Spain in 2019, by segment
- Sources of brand discovery for Boomers in the U.S. 2019
- Limitations when it comes to achieving good management in email marketing Spain 2020
- Sources of brand discovery for Gen X in the U.S. 2019
- Sources of brand discovery for Gen Z in the U.S. 2019
- Marketing spending of the finance industry in Spain in 2019, by segment
- Perception of advertising among children in Sweden 2016, by media channel
- Attitudes towards advertising in Sweden 2022, by medium
- Level of expertise in email marketing Spain 2020
- Brand awareness of wearable tech in Singapore 2022
- Survey on the brand awareness for organic cosmetics products in the UK 2018
- Marketers' opinions on customer growth SEA 2019
We Are Social, & Hootsuite, & DataReportal. (February 9, 2022). Most common sources of new brand discovery among internet users in Japan as of 3rd quarter 2021 [Graph]. In Statista. Retrieved February 03, 2023, from https://www.statista.com/statistics/1247167/japan-most-common-sources-of-new-brand-discovery/
We Are Social, und Hootsuite, und DataReportal. "Most common sources of new brand discovery among internet users in Japan as of 3rd quarter 2021." Chart. February 9, 2022. Statista. Accessed February 03, 2023. https://www.statista.com/statistics/1247167/japan-most-common-sources-of-new-brand-discovery/
We Are Social, Hootsuite, DataReportal. (2022). Most common sources of new brand discovery among internet users in Japan as of 3rd quarter 2021. Statista. Statista Inc.. Accessed: February 03, 2023. https://www.statista.com/statistics/1247167/japan-most-common-sources-of-new-brand-discovery/
We Are Social, and Hootsuite, and DataReportal. "Most Common Sources of New Brand Discovery among Internet Users in Japan as of 3rd Quarter 2021." Statista, Statista Inc., 9 Feb 2022, https://www.statista.com/statistics/1247167/japan-most-common-sources-of-new-brand-discovery/
We Are Social & Hootsuite & DataReportal, Most common sources of new brand discovery among internet users in Japan as of 3rd quarter 2021 Statista, https://www.statista.com/statistics/1247167/japan-most-common-sources-of-new-brand-discovery/ (last visited February 03, 2023)
Most common sources of new brand discovery among internet users in Japan as of 3rd quarter 2021 [Graph], We Are Social, & Hootsuite, & DataReportal, February 9, 2022. [Online]. Available: https://www.statista.com/statistics/1247167/japan-most-common-sources-of-new-brand-discovery/