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Retail channel preferences for purchasing basic necessities Vietnam 2020, by category

Published by
Minh-Ngoc Nguyen,
Feb 15, 2022
As surveyed in Vietnam in 2020, 56 percent of Vietnamese respondents stated that they preferred to purchase packaged and fresh food at traditional trade channels. Meanwhile, 60 percent of them indicated their preference for modern trade channels for canned food purchases.

Preference of retail trade channels for basic necessities among consumers in Vietnam in 2020, by category

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Release date

March 2021

Region

Vietnam

Survey time period

June to July 2020

Number of respondents

1,000 respondents

Special properties

among households in Hanoi, Ho Chi Minh City, Can Tho and Da Nang

Method of interview

Face-to-face interview

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