Major criteria for purchase decision of home electric appliances Japan 2018

This statistic depicts the results of a survey conducted in February 2018 about the main factors influencing home electric appliances purchase decisions in Japan. The survey revealed that the majority of respondents, over 60 percent, took the energy saving aspect of a home electrical appliance into consideration when making purchase decisions.

Main factors home electric appliances purchase decisions are based on in Japan as of February 2018

Share of respondents
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Release date

March 2018



Survey time period

February 2 to 23, 2018

Number of respondents

3,628 respondents

Age group

20 years and older

Special properties

up to three answers were allowed

Method of interview

Online survey

Supplementary notes

Original question: "When purchasing electrical home appliances, (excluding the price) what are important factors? Please choose up to three primary factors."

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Statistics on "Consumer electronics industry in Japan"

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