Share of podcast listeners who would subscribe to a paid platform in the U.S. 2020

Published by Patrick Leu, May 29, 2024
In 2020, approximately three in ten frequent podcast listeners in the United States, who did not yet subscribe to a paid podcast platform, stated they were likely to do so. Frequent users were generally more inclined to pay for a podcasting service than casual listeners were.

Share of podcast listeners who would subscribe to a paid podcast platform in the United States in 2020

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Release date

November 2020

Region

United States

Survey time period

October 8 to 11, 2020

Number of respondents

1,718 respondents

Age group

18 years and older

Special properties

podcast listeners, who currently do not subscribe to a paid podcast platform.

Supplementary notes

*The source defines frequent podcast listeners as "U.S. adults who listen to podcasts at least a few times a week."

Percentage points exceeding 100 percent are probably due to rounding.

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Statistics on " Podcasting in selected markets worldwide "

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4

Global consumption

6

United States and Canada

6

Latin America

5

Europe

8

Nordics

8

Spotlight on Australia

6

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Streaming worldwideSubscription video-on-demand services in EuropeStreaming in the United StatesMusic streamingSubscription video-on-demand in the United States
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