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Social media usage changes during COVID in Hong Kong, Macao, and Taiwan 2020

Share of consumers who changed their usage of social media for online shopping during coronavirus COVID-19 in Hong Kong, Macao, and Taiwan as of August 2020

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Source

Release date

December 2020

Region

Taiwan, Hong Kong, Macau

Survey time period

August 2020

Number of respondents

1,600 respondents

Age group

18-55 years

Method of interview

Face-to-face interview, online survey

Supplementary notes

According to the source, the survey was conducted with 1,600 consumers living in Hong Kong, Macao and Taiwan.

For Hong Kong and Taiwan, the surveys were done using online access panels, whereas in Macao, interviews were conducted face-to-face, via street intercepts.

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