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Frequency of online purchases in Taiwan 2020

According to a survey on online shopping behavior in Taiwan conducted by Rakuten Insight in May 2020, about 38 percent of the respondents said they had made online purchases at least once a week. The same survey found that the coronavirus (COVID-19) pandemic has sped up the shift to online shopping in Taiwan.

Frequency of online purchases in Taiwan as of May 30, 2020

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In cooperation with
Rakuten Insight
Release date

June 2020



Survey time period

May 7 to 30, 2020

Number of respondents

9,963 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
How often do you make online purchases?

Figures may not add up to 100 percent due to rounding up.

The survey was conducted among 5,861 female and 4,102 male respondents.

The survey was conducted among
1,179 respondents aged 16 to 24 years,
3,519 respondents aged 25 to 34 years,
3,314 respondents aged 35 to 44 years,
1,426 respondents aged 45 to 54 years and
525 respondents aged 55 years and older.

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Statistics on "E-commerce in Taiwan"

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