Major sales channel choices to stock up during coronavirus in Taiwan 2020

Published by
Yihan Ma,
Oct 19, 2021
According to a survey on consumer behavior during coronavirus outbreak conducted by Rakuten Insight in April 2020, around 19 percent of panic buying in Taiwan happened on e-commerce platforms, the second popular sales channel for stocking up groceries after supermarkets and hypermarkets. The same survey found that most Taiwanese consumers stocked up on dry food items, toilet paper and other hygiene paper products.

Share of respondents who stocked up on groceries during the coronavirus (COVID-19) pandemic in Taiwan as of April 2020, by retail channel

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Release date

May 2020

Region

Taiwan

Survey time period

April 9 to 30, 2020

Number of respondents

1,711 respondents

Age group

16 years and older

Special properties

1,065 females and 646 males

Method of interview

Online survey

Supplementary notes

The question asked in the survey was as follows: "Where did you purchase the items in bulk?"

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