Major sales channel choices to stock up during coronavirus in Hong Kong 2020

According to a survey on consumer behavior during coronavirus outbreak conducted by Rakuten Insight in April 2020, about 12.2 percent of panic buying in Hong Kong happened on e-commerce platforms, whereas supermarkets and hypermarkets accounted for 72 percent. The same survey found that most consumers from Hong Kong stocked up on dry food items and medical supplies.

Share of respondents who stocked up on groceries during the coronavirus (COVID-19) pandemic in Hong Kong as of April 2020, by retail channel

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Source

In cooperation with
Rakuten Insight
Release date

May 2020

Region

Hong Kong

Survey time period

April 9 to 30, 2020

Number of respondents

1,587 respondents

Age group

16 years and older

Special properties

1,093 females and 494 males

Method of interview

Online survey

Supplementary notes

The question asked in the survey was as follows: "Where did you purchase the items in bulk?"

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