Rakuten Insight in October 2020, a majority of respondents from Taiwan who had followed social media influencers stated that they had bought products recommended by influencers. Endorsed cosmetics were the most commonly bought products with 42 percent respondents saying that they had made a purchase.
Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a consumer survey conducted by Impact of influencer endorsements on buying in Taiwan as of October 2020, by product type
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Rakuten Insight. (January 14, 2021). Impact of influencer endorsements on buying in Taiwan as of October 2020, by product type [Graph]. In Statista. Retrieved March 02, 2021, from https://www.statista.com/statistics/1201746/taiwan-influencer-endorsements-effect-on-purchases-by-product-type/
Rakuten Insight. "Impact of influencer endorsements on buying in Taiwan as of October 2020, by product type." Chart. January 14, 2021. Statista. Accessed March 02, 2021. https://www.statista.com/statistics/1201746/taiwan-influencer-endorsements-effect-on-purchases-by-product-type/
Rakuten Insight. (2021). Impact of influencer endorsements on buying in Taiwan as of October 2020, by product type. Statista. Statista Inc.. Accessed: March 02, 2021. https://www.statista.com/statistics/1201746/taiwan-influencer-endorsements-effect-on-purchases-by-product-type/
Rakuten Insight. "Impact of Influencer Endorsements on Buying in Taiwan as of October 2020, by Product Type." Statista, Statista Inc., 14 Jan 2021, https://www.statista.com/statistics/1201746/taiwan-influencer-endorsements-effect-on-purchases-by-product-type/
Rakuten Insight, Impact of influencer endorsements on buying in Taiwan as of October 2020, by product type Statista, https://www.statista.com/statistics/1201746/taiwan-influencer-endorsements-effect-on-purchases-by-product-type/ (last visited March 02, 2021)