Impact of influencer endorsements on buying in Taiwan 2023, by item type

Impact of influencer endorsements on buying in Taiwan as of May 2023, by product type

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Release date

June 2023

Region

Taiwan

Survey time period

May 11 to 31, 2023

Number of respondents

5,554 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
What type of product have you purchased because it was endorsed by an influencer? (multiple answers allowed)

The question was asked among 3,751 female and 1,803 male respondents who had followed at least one influencer on social media and had purchased the items promoted by the influencer.

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Overview

4

Leading markets

4

Social media platforms

4

Influencers

4

Audience

3

Consumer behavior and preferences

5

Further related statistics

9
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* For commercial use only

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Starter Account

For single users
$199 USD
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