Impact of influencer endorsements on buying in Taiwan 2020, by item type
Rakuten Insight in October 2020, a majority of respondents from Taiwan who had followed social media influencers stated that they had bought products recommended by influencers. Endorsed cosmetics were the most commonly bought products with 42 percent respondents saying that they had made a purchase.
Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a consumer survey conducted by