Impact of influencer endorsements on buying in Taiwan 2020, by item type

Impact of influencer endorsements on buying in Taiwan as of October 2020, by product type

Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

January 2021

Region

Taiwan

Survey time period

8 to 31 October, 2020

Number of respondents

3,689 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
What type of product have you purchased because it was endorsed by an influencer? (multiple answers allowed)

The question was asked among 2,242 female and 1,447 male respondents who had followed at least one influencer on social media and had purchased the items promoted by the influencer.

Citation formats
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

Other statistics that may interest you

Overview

7

Category benchmarks

5

Leading brands

5

Brand engagement

4

Social media content

4

Shopping behavior

7

Mobile users

4

Further related statistics

20

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Learn more about how Statista can support your business.