Pay TV penetration rate worldwide 2020-2026, by region

Published by
Julia Stoll,
Dec 12, 2023
In 2021, the penetration rate of pay TV, including traditional and virtual pay TV, was the highest in Western Europe, at 65 percent. Second came the U.S., followed by Central and Eastern Europe. The penetration rate is forecast to decline in all regions, except for one - Middle East and Africa.

Penetration rate of pay TV worldwide from 2020 to 2026, by region

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Release date

October 2022

Region

Worldwide

Survey time period

2020 and 2021

Supplementary notes

*Forecast.

The source adds the following information: “Pay TV is defined as traditional Pay TV (i.e. TV delivered through a set-top box) and virtual Pay TV (i.e. TV delivered through the internet without a set-top box)."

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Overview

8

Companies

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Mexico

6

Brazil

6

Argentina

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Colombia , Chile, and Peru

6

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Topics

Pay TV worldwideTelevision in the United StatesTelevision industry worldwideTelevision industry in EuropePay TV in the United States
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