Value added by the plant-based meat industry in Australia FY 2019-2020

According to a report on the state of the plant-based meat industry in Australia, the sector added 10.8 million Australian dollars to the country’s economy in financial year 2020. This direct contribution of the plant-based meat industry to the Australian economy more than doubled from financial year 2019.

A changing Australian diet?

As the number of people reducing or avoiding meat consumption is on the rise in Australia, plant-based alternatives represent a significant growth opportunity. Consumers can choose from a variety of plant-based meats including poultry, sausage, burgers, and mince. From a nutritional standpoint, these products have on average a lower sodium content, higher protein, and less fat and saturated fat compared to traditional meat products.

Economic impacts of Australia’s plant-based meat sector

The value added to the economy as well as consumer expenditure on plant-based meat products is projected to increase significantly up to 2030. Moreover, the employment contribution of this sector is also expected to grow, with the highest number of direct full-time jobs currently held in New South Wales. The plant-based meat industry in Australia has the potential to grow to a three billion Australian dollar industry and to create up to 6,000 full time jobs.