Leading food brands in Taiwan 2022

Published by
Yihan Ma,
Sep 12, 2023
Taiwanese confectionery and dairy brand I MEI remained the most chosen food brand in Taiwan in 2022, with a 37 million Consumer Reach Points. In the same year, Uni-President recorded a CRP of 20 million, ranked second among all food brands in Taiwan.

Leading food brands among consumers in Taiwan in 2022, based on Consumer Reach Points (in millions)

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Sources

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Release date

June 2023

Region

Taiwan

Survey time period

November 2021 to October 2022

Special properties

across 53 markets covering 37,000 brands

Supplementary notes

Consumer Reach Points is calculated by the number of population multiples penetration rates then multiples consumer choices.

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Statistics on " FMCG in Taiwan "

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Overview

5

Food and beverages

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Non-food

5

Major retail channels

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Consumer behaviors

4

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