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Leading food brands in Taiwan 2020

Published by Yihan Ma, Jul 5, 2021
Taiwanese confectionery and dairy brand I MEI remained the most chosen food brand in Taiwan in 2020, with a 36 Consumer Reach Points. In the same year, Laurel recorded a CRP of 19, ranked second among all food brands in Taiwan.

Leading food brands among consumers in Taiwan in 2020, based on Consumer Reach Points

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Sources

Release date

June 2021

Region

Taiwan

Survey time period

November 2019 to October 2020

Number of respondents

73 percent of the global population across 54 countries

Supplementary notes

Consumer Reach Points is calculated by the number of population multiples penetration rates then multiples consumer choices.

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