In 2022, the Taiwanese confectionery and dairy product brand I MEI ranked first in household penetration among all FMCG brands in Taiwan. Kuang Chuan, another dairy product manufacturer, followed with a household penetration rate of 74.8 percent. The three most popular FMCG brands in Taiwan were local brands.
Leading fast moving consumer goods (FMCG) brands based on household penetration in Taiwan in 2022
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Other statistics that may interest you FMCG in Taiwan
Overview
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Non-food
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Major retail channels
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Consumer behaviors
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- Premium Statistic Regularly consumed groceries among consumers in Taiwan 2022
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Kantar Worldpanel. (June 30, 2023). Leading fast moving consumer goods (FMCG) brands based on household penetration in Taiwan in 2022 [Graph]. In Statista. Retrieved March 28, 2024, from https://www.statista.com/statistics/1233843/fmcg-brands-reach-taiwan-by-household-penetration/
Kantar Worldpanel. "Leading fast moving consumer goods (FMCG) brands based on household penetration in Taiwan in 2022." Chart. June 30, 2023. Statista. Accessed March 28, 2024. https://www.statista.com/statistics/1233843/fmcg-brands-reach-taiwan-by-household-penetration/
Kantar Worldpanel. (2023). Leading fast moving consumer goods (FMCG) brands based on household penetration in Taiwan in 2022. Statista. Statista Inc.. Accessed: March 28, 2024. https://www.statista.com/statistics/1233843/fmcg-brands-reach-taiwan-by-household-penetration/
Kantar Worldpanel. "Leading Fast Moving Consumer Goods (Fmcg) Brands Based on Household Penetration in Taiwan in 2022." Statista, Statista Inc., 30 Jun 2023, https://www.statista.com/statistics/1233843/fmcg-brands-reach-taiwan-by-household-penetration/
Kantar Worldpanel, Leading fast moving consumer goods (FMCG) brands based on household penetration in Taiwan in 2022 Statista, https://www.statista.com/statistics/1233843/fmcg-brands-reach-taiwan-by-household-penetration/ (last visited March 28, 2024)
Leading fast moving consumer goods (FMCG) brands based on household penetration in Taiwan in 2022 [Graph], Kantar Worldpanel, June 30, 2023. [Online]. Available: https://www.statista.com/statistics/1233843/fmcg-brands-reach-taiwan-by-household-penetration/