In 2022, the Taiwanese confectionery and dairy product brand I MEI ranked first in household penetration among all FMCG brands in Taiwan. Kuang Chuan, another dairy product manufacturer, followed with a household penetration rate of 74.8 percent. The three most popular FMCG brands in Taiwan were local brands.
Leading fast moving consumer goods (FMCG) brands based on household penetration in Taiwan in 2022
Characteristic
Household penetration rate
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Kantar Worldpanel. (June 30, 2023). Leading fast moving consumer goods (FMCG) brands based on household penetration in Taiwan in 2022 [Graph]. In Statista. Retrieved September 07, 2024, from https://www.statista.com/statistics/1233843/fmcg-brands-reach-taiwan-by-household-penetration/
Kantar Worldpanel. "Leading fast moving consumer goods (FMCG) brands based on household penetration in Taiwan in 2022." Chart. June 30, 2023. Statista. Accessed September 07, 2024. https://www.statista.com/statistics/1233843/fmcg-brands-reach-taiwan-by-household-penetration/
Kantar Worldpanel. (2023). Leading fast moving consumer goods (FMCG) brands based on household penetration in Taiwan in 2022. Statista. Statista Inc.. Accessed: September 07, 2024. https://www.statista.com/statistics/1233843/fmcg-brands-reach-taiwan-by-household-penetration/
Kantar Worldpanel. "Leading Fast Moving Consumer Goods (Fmcg) Brands Based on Household Penetration in Taiwan in 2022." Statista, Statista Inc., 30 Jun 2023, https://www.statista.com/statistics/1233843/fmcg-brands-reach-taiwan-by-household-penetration/
Kantar Worldpanel, Leading fast moving consumer goods (FMCG) brands based on household penetration in Taiwan in 2022 Statista, https://www.statista.com/statistics/1233843/fmcg-brands-reach-taiwan-by-household-penetration/ (last visited September 07, 2024)
Leading fast moving consumer goods (FMCG) brands based on household penetration in Taiwan in 2022 [Graph], Kantar Worldpanel, June 30, 2023. [Online]. Available: https://www.statista.com/statistics/1233843/fmcg-brands-reach-taiwan-by-household-penetration/
